In December 2020, Journ Beauty reached out to partner with me for an Instagram Live, where I had the chance to do a little Q&A with the founder. Around the time, they also sent me some products to try: the Kauai and the Matcha. At first, the product is a highly-effective color corrector that helps eliminate the need for concealers. Over time, the products are designed to help some of your most challenging skin care concerns like dark circles, redness and scarring.
What is Journ Beauty?
When Sarah Shah couldn’t find the beauty products she wanted, she made them. That’s how Journ Beauty started. She was frustrated by ALL the products that she had to use to correct her skin concerns. It made her makeup routine feel heavy.
“I knew part of the problem was that the industry was not creating efficacious products for the underlying skin concerns experienced by women with medium to deeper skin tones,” Sara wrote on her website. “So, I founded Journ to create skincare-focused-cosmetics that will conceal specific skin concerns for a flawless look and also help improve them over time.”
Journ Beauty’s color correcting products work for all skin tones, including products designed specifically for light skin and medium to deeper skin tones. While they are a beauty start up, the brand focuses on inclusivity for all skin tones.
The Journ Beauty Quiz to Find Your Products
To find the right beauty products for your skin, Journ Beauty has a simple 2-step quiz to get you started.
Step 1 of the Journ Beauty Quiz
Step 2 of the Journ Beauty Quiz
Step 3: Your Results!
Then, they make it easy. Your recommended products easily laid out, so you can explore.
Journ Beauty Products I Use
Kauai for Dark Spots and Acne Scars
These was the first of two products that the quiz recommended to me. Kauai color corrects and helps minimize the appearance of dark circles and spots, acne scars and hyperpigmentation over time. It’s a bright orange color that might seem jarring out of the tube, but I promise it works wonders! This product is for light to medium skin tones. If you have a deeper skin tone, the quiz will likely recommend Marrakech.
Made With
- White Lily – Antioxidants help reduce the appearance of dark circles and spots and hyperpigmentation
- Kukui Nut – Vitamin A & E and linoleic acid help hydrate, rejuvenate, tone, and smoothen skin
- Noni – Vitamin B3 & C help reverse the signs of aging and reduce the appearance of acne scars
Matcha for Redness and Minimizing Pores
This was the second product that the Journ Beauty quiz recommended. Matcha color corrects and helps dry out spots, regulate sebum and minimize the appearance of pores and acne scars over time. The product can be used for all skin tones. I tend to use it on my cheeks where I have redness and my largest pores and then a bit on my jaw line where I have redder acne scars.
Made With
- Hibiscus – Alpha hydroxy acids help control breakouts, regulate sebum and minimize the appearance of pores
- Seaweed – Vitamin A, B & C help reduce the appearance of acne scars by reversing the signs of skin damage
- Matcha – Anti-inflammatory properties of caffeine and Vitamin A & C help dry out spots
My Journ Beauty Review
Disclaimer: I have only been using the products for 1 month (as of Jan. 2020), so I will update this in a few months with some long-term feedback.
Up until Journ Beauty reached out to me to collaborate, I had never really dabbled in color correction. I typically just used a concealer and foundation to cover up trouble areas. As a first time user, I found the products easy to use and non-intimidating. Yes, I find some beauty and skin care products intimidating and inaccessible.
How to Apply Journ Beauty Products
So, the first thing I liked is that it’s approachable. You can use the back of your hand and a finger to apply it. No fancy tools or rules to apply it. The Journ Beauty products are also highly pigmented, so a little goes a long way. A small spot of product–especially the Matcha–gets you looking pretty Grinchy (but in a good way, ha!).
Next, I love the way it blends. So, sure, you look a little silly when the products go on but then you use a little light foundation and boom, nice easy blend with a smooth and bright look. It just makes my skin look even without all the heaviness of concealer.
The Long-Term Benefits of Journ Beauty Products
Finally, Journ Beauty products are all about the long-term benefits and making sure that the daily products will, in the long run, make your skin clearer, smoother and healthier. I would say that, since using the products, I do feel like my skin feels brighter and more even, but I don’t know that I really want to speak to long-term impact until I’ve had more time with the products.
Do you have questions about Journ Beauty? Ask me in the comments below!
Until next time, here goes nothing.
XO Gabbi
